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Managing Customers as Investments: The Strategic Value of Customers in the Long Run ,Ed. :1

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EGP263.16

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run ,Ed. :1 by Sunil Gupta. Donald Lehmann Publisher : Pearson CopyRight : 2005 ISBN : 9780131428959

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Specification: Managing Customers as Investments: The Strategic Value of Customers in the Long Run ,Ed. :1

Brand

Pearson

Category Type

Investing

ISBN

9780131428959

Item EAN

2724468660610

Author

Sunil Gupta. Donald Lehmann

Publisher

Pearson

Binding

Paperback

Language of the text

English

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EGP263.16

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run ,Ed. :1
Managing Customers as Investments: The Strategic Value of Customers in the Long Run ,Ed. :1

EGP263.16

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