• A beginner's guide to selling on Al2uno
Some things you must
Consider it before you start selling

Intro

Welcome to Sell on Al2uno

It’s no secret: At Al2uno, we’re customer-obsessed. Our customers want a reliable destination where they can purchase a variety of goods – which is why sellers like you are so important. We are always looking for ways to add value to our customers and to be the most customer-centric company on earth. As an Amazon seller, you are involved in offering these customers better selection, better prices, and a first-rate customer experience.

300 million active customers in more than 180 countries

Millions of unique visitors per month (MENA only)

$1.5 billion in sales by third-party companies during Prime Day 2018

Al2uno Extras

When you start selling on Al2uno, you become part of a retail destination that is home to sellers of all kinds, from large Fortune 500 organizations to artisan sellers making handmade goods. They are all selling here for a reason:
  • Reach the hundreds of millions of customers who visit Al2uno to shop. Since third-party resellers joined Al2uno in 1999, these companies have grown to make up 58% of Al2uno’s sales
  • Third party sales on Al2uno are growing 52% annually (compared to 25% for first party sales on Al2uno)

Instructions: Is Al2uno right for my business?

The short answer is yes. The biggest household brands sell on Al2uno. So do the emerging brands that will soon be on your radar. Small and medium businesses thrive here, accounting for more than half of the units sold in our stores worldwide. Whether you are a brand owner, seller or entrepreneur – whatever your business is – whatever its size – you have the opportunity to grow with Al2uno. Find your fit and start selling today.

before you start selling

How to register

For a limited time only, Al2uno is offering you a professional account with no monthly subscription fee. All you have to do is register today. You can change plans at any time. Find out the difference between professional and individual accounts.

Plans

This plan might be right for you if…

individual

  • You sell less than 40 products per month
  • You don’t need advanced selling tools or software
  • You still decide what you want to sell

Plans

  • You sell less than 40 products per month
  • You don’t need advanced selling tools or software
  • You still decide what you want to sell

What do you need to get started

To complete your registration, make sure you have access to:
  • Bank account number and bank routing number
  • Mobile phone number
  • A valid email address or Amazon customer account
  • Egyptian National ID (identity verification protects sellers and customers)
  • For individuals – either a recent bank statement, credit card statement or utility bill For companies – Commercial Register

How much does it cost to sell on Al2uno?

There are several different types of selling fees you may pay, depending on your selling plan and the types of products you sell.

Learn about seller status

What is a seller's position?

Once you are registered as an Al2uno seller and your identity is verified by Al2uno, you will have access to your Seller Central account. Think of Seller Center as your go-to resource for selling on Al2uno, a gateway to your Al2uno business and a one-stop-shop for managing your selling account, adding product information, performing inventory updates, managing payments, and finding useful content to help you navigate your Al2uno business. It’s also where you display all of your products. Here are some of the things you can do from Seller Central.
  • Keep track of your inventory and update your listings from the inventory tab
  • Download custom business reports and save your frequently used links
  • Use customer metrics tools to monitor vendor performance
  • Contact Vendor Support and Open Help Tickets with Case Tracker
  • Track your daily sales of all the products you sell on Al2uno
  • Create a new listing on Amazon or add an listing for an existing product on Amazon
  • Price your products and set your own rules to always be competitively priced

Learn about seller status

Seller status

Once you are registered as an Al2uno seller and your identity is verified by Al2uno, you will have access to your Seller Central account. Think of Seller Center as your go-to resource for selling on Al2uno, a gateway to your Al2uno business and a one-stop-shop for managing your selling account, adding product information, performing inventory updates, managing payments, and finding useful content to help you navigate your Al2uno business. It’s also where you display all of your products. Here are some of the things you can do from Seller Central.
  • Keep track of your inventory and update your listings from the inventory tab
  • Download custom business reports and save your frequently used links
  • Use customer metrics tools to monitor vendor performance
  • Contact Vendor Support and Open Help Tickets with Case Tracker
  • Track your daily sales of all the products you sell on Al2uno
  • Create a new listing on Amazon or add an listing for an existing product on Amazon
  • Price your products and set your own rules to always be competitively priced

How to list products

List your first product

To sell a product on Al2uno, you must first create your product listing. Either match an existing listing (if someone else is already selling the same product on Amazon), or create a new listing (if you’re the first or only seller). You have multiple options for listing your products on Amazon. You can list large batches using bulk upload or list products one by one.

What you need to start the list of products

In most cases, products must have a Universal Trade Product Number (GTIN), such as a UPC, ISBN, or EAN number. Al2uno uses these product identifiers to identify the exact product you are selling. If you match a listing, you don’t need to provide the product ID because it already exists. If you’re adding a new product to Al2uno, you may need to purchase a UPC code or request an exemption. In addition to the product ID, here’s some important information that goes into each product’s listing:
  • SKU, which is a product identifier that you create to keep track of your inventory
  • Product title
  • Product Description and Explanatory Points
  • Product Pictures
  • Search terms and related keywords

Instructions: What are the categories of restricted products?

It is important that customers can shop with confidence on Al2uno, which is why some product categories (such as some groceries or cars) are known as “restricted product categories”. Al2uno may require performance checks, additional fees and other qualifications in order to sell certain brands or listing items within restricted categories. You will be able to request approval from within the Seller Center.

Successful listing = successful launch

Following best practices for adding lists can have a significant impact on their success. Make it easy for shoppers to find your offers by adding descriptive titles, clear images, and concise bullet icons to your items. Avoid these things that may negatively affect the launch process:

Some differences different product shapes

Products that differ only by color, scent, or size may be good candidates for inclusion as variations. Ask yourself if the customer expects to find the products together on the same page. If not, list them separately.

The perfect picture

Your photos must be at least 500 x 500 pixels (increase the size to 1000 x 1000 for higher quality listings) and set against a plain white background. The product must fill at least 80% of the image area.

Product IDs

Ensure that you meet the requirements for product UPCs and GTINs (Global Trade Product Number). Matching these codes helps to build confidence in the range of products offered in the Amazon catalog.

صفحة تفاصيل المنتج

The product detail page is where customers view a product sold on Al2uno. If you’ve shopped on Al2uno, you’ve likely familiarized yourself with the product detail page. It is the place where customers can find all relevant information about a particular product. When multiple sellers offer the same product, Al2uno aggregates data from all offers into a single product detail page (so we can offer the best customer experience). You can suggest product information on the product detail page, along with other sellers and manufacturers, and request detailed page reviews if you believe the information is incorrect. As you create your product detail pages, try to think of what will best help customers find your products, discover answers to their questions, and make a purchase decision. Target the ultimate customer experience by making your lists concise, accurate, and easy to understand.
  1. Title 200 characters maximum
  2. Images 500 x 500 or 1000 x 1000 pixels to increase the quality of the list
  3. Different product shapes Like different colours, scents or sizes.
  4. IMPORTANT POINTS Short, descriptive sentences highlighting key features and benefits
  5. Premium Offer (“Buy Box”) Featured offer on detail page. Customers can add to cart or ‘buy now’
  6. Other offers Same product sold by multiple sellers offering different price, shipping options, etc.
  7. Description Keywords improve the chances of people finding your listing

How to deliver the products

Select the correct shipping option

When Al2uno shoppers make a purchase, there are 3 ways to have products delivered and shipped to them.

Fulfillment by Amazon (FBA)

If you choose Fulfillment by Amazon (FBA), Amazon will store, package, and deliver your products to customers

Easy Charge (ES)

If you choose easy shipping, you will store and package your products and Amazon will deliver them to your customers

Self charging

If you choose Ship by Merchant, you will store, pack and deliver your products to your customers

Benefits of shipping with Al2uno

Worldwide, Al2uno has more than 175 shipping centers containing more than 150 million square feet of warehousing space. With FBA, you can store your products on those shelves. You also get Al2uno’s world-class customer service and returns, along with other benefits that help you expand your business – fast.

Did you know: There are two types of shipping fee by Al2uno (FBA)

There are two types of FBA fees: a fulfillment fee (charged per unit sold and includes picking and packing your orders, shipping and handling, customer service, and product returns), and an inventory storage fee (charged monthly, and based on the amount of inventory held at one of Al2uno’s fulfillment centers) .

How does the Al2uno recharge service work?

Step 1: Create your shipping plan and book your appointment at Al2uno warehouses.
Step 2: Ship your inventory to Amazon. It will be scanned and made available for sale.
Step 3:With every order, Amazon ships the product directly to the customer.
Step 4: Amazon collects payments from the customer and pays you the available funds every two weeks.
Step 5: The Amazon customer service team handles questions, returns, and refunds.

You made your first sale. What then?

Manage your business at Al2uno

Your first sale is a huge milestone — but it’s just the beginning of selling growth opportunities on Amazon. Once your store is up and running, there are a few important things to keep in mind.

Performance metrics (and why they matter)

Al2uno sellers operate to a high standard so that we can offer you a smooth and pleasant shopping experience, with a one day handling time. We call it customer obsessed, and as a seller on Al2uno it means keeping an eye on these key metrics:
  • Order defect rate (a measure of a seller’s customer service standards): <1%
  • Pre-fulfillment cancellation rate (initiated by seller before shipment): <2.5%
  • Delayed shipping rate (orders that ship after the expected date): <4%
  • You can monitor your performance and make sure you meet your targets in Seller Center.

customer reviews

Customer product reviews are an integral part of the Al2uno shopping experience, and they benefit both customers and sellers. Make sure you know the right way and the wrong way to get more product reviews and avoid policy violations.

Business growth opportunities

This is only the beginning

The moment you sell on Al2uno is the moment you can start growing your business on Al2uno. Once you launch your business, Al2uno has tools to help you take your business to the next level (or two).

Advertising

Al2uno advertising solutions create new ways for you to reach and engage your shoppers, regardless of whether they are just starting to compare products, or are ready to make a purchase. Ads appear right where customers will see them (such as the first page of search results or product detail pages). Al2uno offers three advertising solutions, all of which can be accessed through Seller Central.

1. Promotional Products

Sponsored Products are ads for featured product listings on Amazon, so they help increase product visibility (and product sales). They appear on search results pages and product detail pages.

2. Advertising brands

Sponsored Brands showcase your brand and product range. These are search results ads that display your brand logo, a custom title, and up to three of your products.

3. Al2uno stores

Stores are personalized, multi-page shopping destinations for individual brands that allow you to share your brand story and product offerings. (And you don't need any website experience to use it.)

Promotional offers and discount coupons

Customers want to save, and promotions are an incentive to make a purchase right now. There are three types of promotions: money back, free shipping, and buy one get one free. You can also offer percentage discounts or a cash discount using digital coupons.